If you are an online marketer then you are aware of how important it is to create an email list, follow up with your subscribers and sustain a relationship with them. Your email list is where your money is. This will be your way to getting repeat traffic to your website without having to spend additional money. But your list does not mean anything if you don't do the necessary things to make sure your emails are being delivered. In this article we will look at three easy tips for getting your emails delivered to your readers without their being blocked as spam.
First, you need to enlist the help of your subscribers, ask them to add your email address to their address book to avoid being black listed by their servers. You are automatically added to their safe list this way. Your subscribers won't have a problem with you asking them to do this especially if they are looking forward to the type of content you are sending even if it's only somewhere around half of them. The results you will see might just surprise you with this simple technique that is often ignored by internet marketers. Don't use words that could trigger being blocked, such as free, cash, money, etc. Spam filters will catch emails that contain words like these, no matter whether they're in the subject line or in the body of the mail. If you can't avoid using those words, find alternative options that mean the same thing. For instance, you could write 'no cost' rather than using 'free'. Each word you use in your emails is scanned by email service providers so they can attempt to block as much spam as possible. Those filters are out of your control, but you do have the option of rewording your campaigns differently to avoid them. Take some time to consider your approach because the success of your email marketing campaigns could depend on it.
Wherever possible, avoid mailing out identical email messages in bulk as this could set off warning bells. If you have to send out a large number of email messages then make sure you're sending them out in batches. This makes it easy for you to have your email safely delivered to your targeted list. In conclusion, this article should display clearly how even the small details of your campaign can affect your success rates. Email marketing is such an important aspect of any successful Internet business. Once you start applying the above tips you'll see an improvement in your deliverability rates and an actual increase in the response you get from your campaign.