What are they talking about? Traffic to me meant the number of vehicles that travels on our roads so it was not long before I realised that in internet terms they were talking about the number of visitors to my web site or blog. So I built a web site but very few people found it. Why? Well what I had was the equivalent of a store selling ice cream in a desert. Great product for a hot desert but very people visit this particular desert. Hence no customers or traffic.
A similar thing happens with your web site in that you may have a great product but no sales. Why? Because no one knows it exists and there is no road for the traffic to get to your store or web site. Hence your web site is virtually lost in cyberspace with millions of other web sites. Any traffic you get is like a lost person stumbling upon your ice cream store in the desert. Now with a shop in a shopping centre not only have you got passing traffic you can attract but you can also have signs to your shop or if all else fails wave a red flag. You can also do this with great graphics but they are not seen until someone actually click on your URL or the web address of your web site. So you have no visible means of attracting traffic to your web site.