Strictly speaking, Information Technology (IT) has been influencing society for thousands of years. Smoke signals, the abacus, writing, paper, pens and the printing press were all once considered the forefront of IT because those technologies were the latest and greatest in communication.
But today it is widely accepted that the forefront of Startups IT lies in digital communications. As with all historical Information Technology developments, digital communication technology is revolutionary in terms of society, business, defence and culture.
But what is it about digital communications that sets it apart from all other previous technological advances? What is the role that this technology can play in modern society?
Firstly, IT acts as a facilitator. It is a medium that permits large volumes of information to be stored, processed or transferred at lightning speed. This means that there is more information at hand to make decisions, maintain relationships, monitor markets or follow movements.
The power of this notion should not be underestimated, it allows people to make decisions based on masses of up to date information. The military, educational institutions and large business have long understood the power of this notion but it has only been in the last ten years that mainstream society has also embraced the power of information for both social movements and small business.
Secondly, Information Technology is an enabler. Only a select minority of specialized companies in the world can claim that IT is their business. Most corporations and institutions use Information Technology to enable functions that drive their core business. This may include better communication between staff, suppliers or customers or it may include better asset management. Whatever the function, digital communication makes the storage, processing or transfer of information more efficient than ever before. But it is important to note that in essence it does not change core businesses, ideals, ethics or movements. It just enables them to function at a greater scale much more efficiently.
Lastly, Information Technology assumes the role of custodian. As data and information is amassed on just about any subject you care to imagine, massive stores of data are emerging ready to service any new requests. And therein lies the security paradox that modern Information Technology presents. One can argue that more available information makes our lives more efficient, safer and richer. Whilst the other argument is that the very same information that provides these benefits is also our achilles heal due to the security implications of unauthorized infiltration.
There is little doubt that the role of information technology is directed and constrained by the very technology that defines it. Today, Startups that technology allows us to collect, manipulate and communicate masses of information. As a consequence, the role of IT revolves around improving the efficiency, capacity, speed or accuracy of any elements that can benefit from the functions that modern Information Technology systems provide.